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Learn more about Customer Journey Analytics
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Thursday, June 11, 2026
How to Gain Complete Customer Journeys with Data Tracking in 2026

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Gaining Tracking Data
An illustration that shows the user session data that is used for customer journey tracking

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Four measurement layers for creator marketing: discount codes, post-purchase survey, correlation analysis, and lift testing.
Tuesday, August 25, 2026
How to Measure Influencer Marketing When Nobody Clicks

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Getting Cross-Channel Insights
Gaining Tracking Data
Timeline of six Apple privacy changes from Safari ITP in 2017 to iOS 17 link tracking protection in 2023.
Tuesday, August 25, 2026
iOS 14 to iOS 17: A Timeline of What Broke in Ecommerce Tracking

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Gaining Tracking Data
Table showing one business producing LTV to CAC ratios of 5.7, 3.1, or 2.2 depending on the lifetime value definition used.
Tuesday, August 25, 2026
LTV to CAC Ratio: How to Calculate It and What a Healthy Number Really Looks Like

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Getting Started
Making Funnel Decisions
A five-metric executive headline block with month, plan, and year comparisons, beside the variance, decisions, and reconciliation blocks.
Tuesday, August 25, 2026
Turn Reporting Chaos Into an Executive Summary Leadership Actually Reads

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Making Funnel Decisions
Getting Cross-Channel Insights
Flow from a plain-language marketing question through MCP to live attribution data and back as an answer.
Tuesday, August 25, 2026
Ask Your Marketing Data Questions in Plain Language: MCP for Claude and ChatGPT

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Getting Cross-Channel Insights
Six-step weekly marketing review with time allocations totalling twenty minutes.
Tuesday, August 25, 2026
The Monday Morning Marketing Check In: A 20 Minute Weekly Review That Actually Works

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Making Funnel Decisions
Getting Cross-Channel Insights
Side-by-side comparison of per-channel ROAS summing to 138 percent of banked revenue against a blended MER of 4.0.
Tuesday, August 25, 2026
MER vs ROAS: Which Efficiency Metric Should Actually Steer Your Budget?

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Making Funnel Decisions
Getting Started
One shared campaign split into three market-encoded campaigns, with spend allocated by tracked sessions per market.
Tuesday, August 25, 2026
Attributing Spend Across Markets: Solving the Campaign Naming Problem

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Getting Cross-Channel Insights
Gaining Tracking Data
Three-stage journey showing prospecting video creating demand and branded organic search receiving all the credit.
Tuesday, August 25, 2026
Why Organic Search Looks Like Your Best Channel and Usually Is Not

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Getting Cross-Channel Insights
Making Funnel Decisions

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