Scaling Customer Acquisition on Meta with Confidence
How the Fond Of group moved Affenzahn, Ergobag and Satch from last-click to AI click and view ad spend optimization.
Customer:
FondOf - DE Market
Date:
Sep 24
Pain Points:
Ad platforms overreport // GA4
"Before Kickbite, we didn't know what really worked; every ad platform told us a different story; now we scale with confidence."
Nogi Cao - Head of Performance Marketing
Situation
Before Kickbite FondOf measured media performance using last-click attribution, which overvalued low-funnel channels.
Complication
FondOf had clear signals that underinvesting in mid- and upper-funnel channels was resulting in only fewer customers and missed revenue targets.
Key Questions
How can Fond Of allocate its budget more efficiently to acquire new customers at a lower cost?
Results
No items found.
Workflow Media Buyer
Step 1. Identified automatically all campaigns were the ad platforms are overreporting (high Kickbite CAC).
Step 2. Calculate total savings and cut budgets by 10%.
Step 3. Identified all campaigns with low CACs. Evaluate if there is room to invest based on impression share and Ad fatige
Step 4. Reallocate budget and monitor incremental CAC
Results
+20%
Spend
+85%
New Orders
-7%
Cost of Acquisition
Decisions start with trust
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