Welcome to the Marketing Channels View, a powerful tool designed for CMOs and Marketing Leads like you who seek both high-level insights and detailed control over your marketing campaigns. This article will walk you through the core concepts, frequently asked questions (FAQs), and best practices for making the most of this view.
The Deep Dive Table is the heart of this view, allowing you to customize and analyze your data. You can:
The first column is as the primary dimension. Modify it to analyze your data based on Market, Channel, Campaign, Adgroup/Adset, or all UTMs. The second column is called the secondary dimension. Adding it creates rows for all possible combinations between the primary and secondary dimensions, enabling in-depth analysis.
Dive deeper into your data by clicking on the arrow. For example, if your primary dimension is a Google channel, clicking the arrow will take you to associated campaigns, and further clicks will lead you to Adgroup/Adsets. To move up a level, simply click on the breadcrumb trail.
Drag and drop your preferred Key Performance Indicators (KPIs). Choose from a wide range, including unique ones like new orders and cost of acquisition, or standard metrics like sessions and conversion rate. You can even freeze important columns as "Sticky Columns."
Want a full-screen view of your data? Click the expand button for an immersive experience.
If you only want to see specific campaigns, use filters to select the rows you're interested in. Filters impact your table's totals, allowing for customized analysis.
The line chart is responsive to the Deep Dive Table's totals. Select your desired KPIs by clicking on the setup icon. The trend chart updates when you drill down or choose campaigns and can display data on daily, weekly, or monthly levels based on your date picker selections.
Ideal for comparing multiple rows from the Deep Dive Table, the comparison chart lets you compare up to four rows with customizable KPIs. Easily clear your comparisons, and choose your preferred time frame.
Customize your view and save it as a Workset. This feature helps you and your team save time and access favorite views quickly. For more details, check out this [link](insert link) to an article explaining this feature in depth.
Your choice of AI attribution model impacts revenue-related KPIs in this view, including Revenue, Orders, ROAS, AOV, CPO, and CAC. The revenue you see in Kickbite is the result of our cookie-less tracking and machine learning attribution model. We do not use data from Google Analytics.
For detailed explanations and definitions of KPIs, please refer to our Glossary.
As you explore the Marketing Channels View, consider these best practices: