Are you the type of person who prefers a quick, no-fuss overview of what's happening in your webshop without getting bogged down in excessive details? If so, you're in the right place. Our Summary Dashboard is designed to provide a concise and insightful snapshot of your key performance indicators (KPIs), channels, trend charts, and best sellers.
Are you the type of person who prefers a quick, no-fuss overview of what's happening in your webshop without getting bogged down in excessive details? If so, you're in the right place. Our Summary Dashboard is designed to provide a concise and insightful snapshot of your key performance indicators (KPIs), channels, trend charts, and best sellers.
This section presents six customizable KPI cards that draw data from your backend system, Ad Platforms, and our tracking system. Expect a comprehensive report featuring >15 KPIs, including essentials like revenue ex VAT and marketing costs, along with specialized metrics like new orders, cost of acquisition, and cost per session.
Discover the top products that are performing well in your webshop, ranked by revenue or items sold. You can even apply a filter on new or returning customers.
Gain insights into your top-performing marketing channels based on your selected attribution model. This summary adapts every time you change the attribution model, offering you two customizable KPIs.
Dive into daily, weekly, and monthly trends of your most critical KPIs. Click on any channel to see the trend chart instantly adapt to the KPIs you've selected. Customization is at your fingertips, allowing you to fine-tune your view.
Suppose your month-to-date revenue is down by 8% compared to the previous month. This drop is due to a decrease in orders influenced by new customers. Identify the problematic KPI affecting your webshop's performance and pinpoint the channel contributing to the decline. Then, inform your team to take corrective action promptly, saving time.
Imagine your revenue is 20% above target with a low cost of acquisition. Your team is underutilizing their budget, missing out on the chance to grow even faster. Additionally, you can swiftly identify if this is due to a specific product. Our Summary Dashboard empowers you to spot such opportunities within seconds, consolidating data from multiple sources to align with your backend data.
Our user-friendly date picker ensures a seamless experience with quick actions:
Ensure you're comparing identical values. Our Dashboard displays Revenue ex VAT, including returns. If the numbers still don't align, the issue may stem from different order statuses. Verify this with your CSM and reach out to us with a request. We'll compare the order statuses displayed on the dashboard with your data.
Check the basis for identifying new customers. Kickbite uses email addresses, while other systems may rely on delivery addresses. If you're comparing on the same basis and discrepancies persist, contact us, and we'll investigate further.
Our General Overview derives data directly from your backend system for revenue and costs via API connections with marketing platforms. Channel-specific pages and other data reflect information collected by our tracking system.
To modify targets, you'll need access to the "Targets & Extra Costs" file. If you don't have access, contact us at
[email protected]For detailed explanations and definitions of KPIs, please refer to our Glossary.