Free creative diversity audit

Get your creative diversity score in about 3 minutes

Look-alike ads quietly eat your Meta budget. Enter your domain and see where your creative is concentrated — before you spend another euro on it.

Free · No ad account access

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Your overall diversity score
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Breakdown across 6 dimensions
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3 recommendations based on your own ads
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Every analysed ad, listed
EXAMPLE REPORT · DE
MIXED
6.6
/ 10
Your creative diversity score
Strongest: Concepts (7.9). Weakest: Formats (4.5). Based on 50 active ads.
Concentrated 0–4
Mixed 4–7
Diverse 7–10
7.9
/10
Concepts
10 variants
4.5
/10
Formats
2 variants
4.7
/10
Messaging angles
6 variants
7.4
/10
Hook styles
6 variants
5.2
/10
Creators
4 variants
7.9
/10
Personas
9 variants
WHAT YOU GET

Is your Meta creative built to scale?

Most accounts lean hard on one or two kinds of ad without noticing. The audit gives you an objective read on all six dimensions that shape Meta delivery.

Overall score, out of 10
One number, placed in a tier: Concentrated, Mixed or Diverse.
Six-dimension breakdown
Concepts, formats, messaging angles, hook styles, creators and personas — each scored on its own.
3 recommendations
Specific next steps drawn from your own ads — what to brief next and where you're thin.
Every ad we analysed
See each ad behind your score and how we tagged it.
HOW IT WORKS

Three steps. A few minutes.

STEP 01

Enter your domain

We find your live Meta ads through the public Ad Library. No ad account access, no login.

STEP 02

AI tags up to 50 ads

Up to 50 of your active ads are read and labelled across the six dimensions, then scored for variety — not volume.

STEP 03

Get your score

See where you're strong, where you're thin, and what to make next.

Ready to see where your creative stands?
Your score, six-dimension breakdown and next steps — free.
Thank you! Your submission has been received!
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Frequently asked questions

How is the score calculated?
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We tag each of your active ads across six dimensions. Each dimension scores how evenly your ads are spread across genuinely different variants: one dominant variant scores low, a balanced mix scores high. Your overall score weights concepts most, because a new idea matters more than a new version of the same one.

Do I need to be a Kickbite customer?
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No. The audit is free for any brand running Meta ads.

How do you get my ads?
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From Meta's public Ad Library, using your domain. We never need access to your ad account.

What does creative diversity mean?
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The real variety in your ads — the ideas, formats, angles, hooks, people and buyer motivations they cover. Meta delivers better when an account offers distinct options instead of small edits of the same ad.

What if my score is low?
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That's what the audit is for. Your report points to the weakest dimensions and what to test there first.

Is it really free?
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Yes. Score, breakdown and recommendations — no credit card, no trial.

How long does it take?
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About 3 minutes for a brand we haven't seen before. If the brand was checked in the last 24 hours, the report is instant.

Can I check a competitor?
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Yes. Because the data is public, you can enter any brand's domain.

How does this connect to Kickbite?
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The audit shows how varied your creative is. Kickbite shows what each concept earns, with click and view attribution against your real revenue.